Author
Cognera Team
Insights
The Cognera Team covers behavioral analytics, privacy-first design, and product intelligence.
2 Articles
Deep Dive
The 'Stay, Switch, Return' Matrix: A New Performance Framework for Digital Products
Bounce rates and DAUs miss the fluid reality of mobile attention. The Stay, Switch, Return framework measures audience leakage, competitive displacement, and organic re-engagement in real time.
6 min read
Deep Dive
The Horizon Shift: Why Core Application Growth Happens Outside Your Platform
Traditional growth playbooks fixate on optimizing the in-app funnel—creating a strategic blind spot. The strongest signals of user activation and intent often occur before a person ever opens your app.
5 min read